Meet Our Team

Paul Emmerson

Paul founded Adapt. Brand Consultants to help businesses find sharper ways to grow, communicate, and stand out. Over the past 25 years, he has built brands, shaped marketing strategies, and led campaigns across a wide mix of sectors, markets, and business challenges.  His career has taken him from London to Shanghai, Singapore, and Thailand, working on both the agency and client side for businesses including Publicis Group, Tarantula Marketing Communications, The Good Agency, Next Story Group, Onyx Hospitality, and Hillebrand Gori.  That dual perspective gives Paul a practical understanding of both the opportunities and pressures brands face, and a strong belief that the best strategy is always clear, creative, and commercially grounded.