Meet Our Team

Sara Lemos

Sara leads Adapt’s digital and innovation work, helping brands make smarter use of technology, data, and AI without losing the human judgment that great marketing still depends on. With more than 20 years of experience across APAC and EMEA, she has worked with international brands across media, travel, luxury, publishing, and digital transformation. Her background spans SEO, paid search, social media, analytics, and performance strategy, with roles across businesses including Havas Media, Tourism Australia, Burda Luxury, Edge Asia, Thermae Bath Spa, Future Publishing, and Aimia. Sara brings curiosity, clarity, and a real enthusiasm for what digital can unlock when it is applied with intelligence rather than hype.